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JILL SUTHERLANDTRANSFORMATIONAL COACHING
Portrait of Jill Sutherland in a white jacket, smiling softly

About Jill

A little about me.

I've studied personal development for over three decades. I'm a transformational coach, philosopher and CEO of Maxit, with seven years of professional experience in personal development. I've always been fascinated by the power of the human mind — what shapes our thoughts, emotions, beliefs and behaviours, and what enables us to change.

Having worked closely with internationally recognised personal development expert Peter Sage for several years, I've developed a deep understanding of the tools, techniques and approaches that can create powerful, rapid and lasting personal transformation. I've witnessed firsthand the extraordinary potential we all have to overcome limitations and transform our lives.

You'll see some of the incredible results in the Client Experiences section.

Using proven tools and powerful techniques, what truly drives me is helping people discover just how much more is possible for them. I'm passionate about helping people move beyond the beliefs, fears and patterns that hold them back, reconnect with who they really are and create lives filled with greater happiness, confidence, purpose and fulfilment.

It's never too late or too early to begin.

What it’s like to work with me

My passion is to help you create a happy, fulfilling, amazing life.  I think the power of working together not only comes from the tools and techniques that I have learned and mastered for many years, but also because I deeply and genuinely care about each of my clients.  I want you to succeed and live an amazing life.

  • “Jill helped me reclaim and re-purpose my life, guiding me with stark honesty, compassion, and wisdom.”

    Erik T. — Indonesia

  • “Something shifted so fast that I am still under positive shock, and my mind continues to repeat ‘what just happened?’”

    Francesco — Italy

  • “Working with Jill has made me fall in love with the world again and the world is in love with me. Its spread throughout my whole family. My whole life has changed.”

    Peter — Austria

  • “I have changed so much. I feel amazing. I feel so calm. I don’t feel the need to be right or change anyone anymore. I’m living in flow and it feels amazing. I haven’t felt this good for years.”

    Nathaniel — New York

  • “Maxit woke me up. I’ve done all the courses, read all the books — nothing shifted me like this.”

    Kelly J. — USA

  • “In over 30 years in the restaurant business I never had a breakthrough like this, until now. Maxit has completely changed the way I think and act. Nothing changed me like this.”

    Greg E. — Australia

My background

My life has always been about growth, learning and improvement. For more than 15 years, I worked in management consultancy, senior operational leadership and complex business transformation, working with major organisations internationally.

My professional experience spans financial services, business transformation and, more recently, working with entrepreneurs. I've led multimillion-pound programmes, managed large teams and helped organisations navigate change, overcome challenges and realise their potential.

I hold an Honorary Masters Degree in Philosophy and Metaphysics from the University of Edinburgh. Alongside my professional career, I've spent over three decades exploring psychology, neuroscience, spirituality, philosophy, metaphysics, natural healing and, above all, personal development.

Alongside my transformational coaching, I also offer private and group classes and conversations exploring philosophy, metaphysics, spirituality and the fascinating questions surrounding consciousness and the nature of reality.

This combination of professional experience, academic study and a deep understanding of human behaviour shapes the way I work with people today.

From Experience to Transformation

My journey into transformational coaching deepened in 2020 when I joined Peter Sage's Elite Mentorship Forum — an extraordinary programme that transformed my own life and has helped thousands of people around the world.

For a number of years, I had the privilege of working closely with Peter, helping to develop and grow his business while immersing myself in his teachings and philosophy. Working internationally with our close-knit team, I was head of Operations and, given my background, I was involved in organising events, marketing and business development, and connecting with clients from across the globe.

It was a life-changing experience. The programme we taught has earned a 4.9/5 rating on Trustpilot from more than 7,000 reviews.

That experience inspired me to found and co-create Maxit, an intensive 90-day Transformation & Accountability Programme designed to help people create profound and lasting changes in their lives. I co-created this with my business partner, Dave McEwen.

I wanted to bring together the depth of inner transformation with a more focused, accelerated approach — combining powerful personal insights, practical tools, clear goals and consistent accountability.

My vision was to help people move beyond simply understanding why they felt stuck, to actually breaking through those barriers, letting go of limiting beliefs and patterns, and reconnecting with who they truly are and what they're capable of achieving.

And this is where the real magic happens.

Today, I bring together my experience in transformational coaching, senior business leadership, philosophy and decades of studying human behaviour to help people create meaningful, lasting change — both personally and professionally.

Witnessing those extraordinary moments when someone's perspective fundamentally shifts — when they begin to recognise the beliefs and patterns that have held them back, sometimes for years, and discover their ability to create a truly extraordinary life — is the greatest reward of all.

Seeing people reconnect with who they really are, fulfil their potential and create lives filled with greater happiness, confidence, purpose and possibility is what inspires me every day.

It's what I was born to do.

Jill Sutherland with Peter Sage
With Peter Sage

My experience

MA (Hons), Philosophy
University of Edinburgh
15+ Years
Management consultancy and senior leadership
Decades of Study
Philosophy, psychology and human behaviour
Maxit
Programme co-creator